Navigating the Product Mindset 2011
25. februar 2012
Product Mindset (prod•uct mind•set | prädekt mahynd-set | noun) A global collective consciousness that reflects how people feel about products—whether people are making and selling products or buying and consuming them.
Denne lille rapport, Navigating the Product Mindset, som udkom i december 2011, dumpede lige ind i min mailbox. Og selvom der i høj grad er tale om kvantitative tilgange, så giver den lille rapport gennem sin eksemplariske grafiske overskuelighed et meget fint billede af den forskellighed, som præger udsynet både for forbrugere og producenter i hhv. Kina, Indien, USA og Tyskland. Det er de nye muligheders spirende optimisme og fremskridtstro overfor godt slidte, om end stadig mere eller mindre velkørende industrinationer. UL, Underwriters Laboratories, som står bag, er en verdensomspændende rådgivningsvirksomhed med i alt 9.000 ansatte.
I det sammenfatningen står der:
Key insights from the study include:
- Geography and culture play the largest role in shaping perceptions about products.
- Consumers are aware of an increasingly complex, global supply chain and have a growing interest in the traceability of products and product parts.
- Manufacturers in emerging markets rate themselves as being ahead of the curve regarding both product and operational sustainability more than manufacturers in developed markets.
- Few manufacturers appear to make the environment a top-tier issue when compared with safety and performance.
- Product safety and performance are the top two considerations that impact today’s Product Mindset for both consumers and manufacturers.
